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Anna D'Elia
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#GBBO 

/ SOCIAL MEDIA CONTENT CREATION
/ CONCEPT IDEATION
/ COPYWRITING

Social content creation for The Great British Bake Off brand. Part of a brilliant team devising strategy and creating digital visual content for the current/next series. Collaborating with writers to create engaging, entertaining and on-brand content across all GBBO social media platforms.

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Instilling relatable moments and creating playful commentary from the show onto viewer's timelines, through short-form video, GIFs and static assets, with the aim to grow GBBO's audience and help further love for the show and the Bake Off brand.

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Kim-Joy
Rahul

#PHOTOGRAPHY

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INTRODUCING

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IGstickers_GBBO_S11_SURA(whisk).gif
LINDA(happyshock)_TX4stickers_GBBO_S11E0

STICKERS!

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Initiating the concept of Instagram stickers to GBBO's Instagram was a great success, achieving a peak of 2.1million weekly views on Giphy.

© 2023 ANNA D'ELIA

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