Hi! I'm Anna,
a multi-disciplined, concept-driven creative
​​​​​
​I hope you enjoy exploring some of my labours of love
D'Eliadoesdesign
ta, boo
SELF INITIATED BRIEF
/ COPYWRITING
/ BRANDING & CREATIVE DIRECTION
/ BRAND ACTIVATION & STRATEGY
Problem: Research shows Gen Z's are achieving fewer orgasms, and still feel awkward discussing that word...
you know, the one that rhymes with compl-e-x...
but, it shouldn't be. So what can we do to change this?
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Brief: Produce an outcome that bridges the communication gap; creating a talking point which allows 18-24 year olds to feel more comfortable openly discussing sexual 'taboos' with partners, friends and those around them.
an upcoming awareness brand, on a mission to generate healthy conversation about sex 'taboos' in a bold, fun, and conversational way. Partnering with worldwide brands that want to join this juicy conversation with us.
TAKEOVER
April 21st
Sexual Happiness Day
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QR codes, hashtags and social media handles guide
the viewer to the ta,boo website, where our launch video
can be found. The video grounds the ta,boo initiative in an
amusing way that will kickstart a movement to get people talking.
'The ta,boo takeover' is our brand launch, and does what it says on the tin. We’re plastering noticeable touchpoints all over UK cities for the day, loud and proud, in high foot-fall areas that our target audience frequent. Stories and opinions were gathered from interviews with members of our target audience.
Strategy
Talk and Chill
Collaborating with Netflix, the ‘Talk and Chill’ activation will roll out a series of advertisement videos with clips of popular TV shows and movies
that openly dicuss
sexual issues.
Keeping it Wrapped
A playlist for a good time - we know Spotify's got it wrapped.
...have you?
'Let's Talk About Sex' Playlist
A playlist for a good time? You know who to go to.
We’ve collaborated with Spotify to create the ultimate ‘Let’s Talk About Sex’ playlist.
co-brand activation thinking
