Hi! I'm Anna,
a multi-disciplined, concept-driven creative
​​​​​
​I hope you enjoy exploring some of my labours of love
D'Eliadoesdesign
Pulp It Up
RESPONSE TO YCN LIVE BRIEF
/ BRAND ACTIVATION
/ CREATIVE STRATEGY
/ BRANDING &
CREATIVE DIRECTION
/ COPYWRITING
Brief: "Create a physical, tactile campaign to super-size awareness for Dalston’s Soda with Fedrigoni paper at
the heart of it."
​
Insight: Pulp!*
​
Solution: Set up an event that celebrates Dalston's and Fedrigoni's craft and quality, in turn bringing people to the
heart of both companies and their products.
WINNER
 |  |  |
|---|
*Stripping both companies right back to the bare bones, understanding their process and shared core company values, allowed us to create an effective collaborative campaign and marketing strategy, which draws new interest into both companies and aligns their target audience with the products.
​
 |  |
|---|
The immersive interactive wall inviting attendees to help themselves to a can of Dalston's is the perfect backdrop for shareable social media photographs.
Attendees are encouraged to use the main hashtag #sodaloversunite.
​
​
"a wondrous paper jungle
brightening urban spaces"
THE 'GRAM
 |  |
|---|
PLAYFUL
TO GET PEOPLE
TALKING
ENGAGEMENT
COMMERCIAL USE
Paper created at the event by the
Pulp It Up community are turned into printed drinks tokens, to be found in random multipacks of Dalston’s Sodas, offering an extra can of Dalston’s.
