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PRAHA! 
THE CZECH INVENTION MUSEUM


/ CONCEPT CREATION
/ BRANDING

Brief: Re-brand an existing museum or create an identity

for a new museum, based in Prague.

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A study trip in Second Year found us wandering the idyllic streets of Prague. As a keen culture junkie, I wanted to soak up everything the Capital had to offer. The Czech Republic is home to some pretty interesting inventions and discoveries. So with Prague as its Capital city (and the possibility of a good ol' pun*) where better to place a new museum - PRAHA! 

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*Praha = Czech for Prague

Celebrating the quirky inventions and ideas born in the country, PRAHA! is a fun-for-all museum with hands-on exhibits. The

brand is playful, with a tri-colour palette, nodding to the colours

of the Czech flag.

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© 2023 ANNA D'ELIA

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