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#GBBO 

/ SOCIAL MEDIA CONTENT CREATION
/ CONCEPT IDEATION
/ COPYWRITING
/ PHOTOGRAPHY / SHOOTING & EDITING

Social content creation for The Great British Bake Off brand. Part of a brilliant team devising strategy and creating digital visual content for the current/next series, spanning all major social media platforms (Instagram, TikTok, Twitter, Facebook & YouTube).

Collaborating with writers to create engaging, entertaining and on-brand content across all GBBO social media platforms.

LovetoBake
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Instilling relatable moments and creating playful commentary from the show onto viewer's timelines, through short-form video, GIFs and static assets, with the aim to grow GBBO's audience and help further love for the show and the Bake Off brand.

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GIPHY'S 3rd most used GIF of the year...

...over 2 billion views and counting!

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Kim-Joy

#INTRODUCING

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LINDA(happyshock)_TX4stickers_GBBO_S11E0

STICKERS!

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Initiating the concept of Instagram stickers to GBBO's Instagram was a great success, achieving a peak of 2.1million weekly views on Giphy.

© 2024 ANNA D'ELIA

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