Hi! I'm Anna,
a multi-disciplined, concept-driven creative
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​I hope you enjoy exploring some of my labours of love
D'Eliadoesdesign
Alice
THROUGH THE LOOKING GLASS
/ CREATIVE CONCEPT DESIGN
/ PHOTOGRAPHY & ART DIRECTION
Group Brief: Re-interpret Lewis Carroll's 'Alice Through the Looking Glass' for a modern-day audience.
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Solution: Taking a purely feminine approach, the vision was to create an editorial piece to encourage and empower young women (16-25). Personal outputs include this initial concept and art directing the photoshoot.
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Metaphorically depicting Alice's lonely journey from childhood to adulthood, the story showcases the struggles she faces through the confusing journey across the chessboard (Carroll's metaphor for life).
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Initially nervous and self-doubting, Alice gradually finds inner courage. With confidence and determination,
she gets where she wants to be and ends up a 'Queen'.
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With strong use of photography and typography, we aimed to show a progression from timid to confident.
The beginning of the magazine uses cooler duotones, which then is accelerated to bright, as Alice gains a clearer sense of self.
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